As the first large-scale travel fair in Japan after the country was devastated by earthquake and tsunami in March, JATA World Travel Fair attracted the participation of tourism management units, travel agencies, hotel operators and airlines from 144 countries and territories around the world.

The Vietnam National Administration of Tourism (VNAT), the national flag carrier Vietnam Airlines, Hue city and several Vietnamese travel agencies introduced beautiful images about the land and people of Vietnam . They also provided visitors with information about well-known tourist attractions in Vietnam and tourism products of domestic travel agencies.

The same day, VNAT and Vietnam Airlines co-hosted a workshop to promote Vietnam ’s tourism in Tokyo , which was attended by a large number of tourist companies from both countries.

Vietnamese Ambassador to Japan Nguyen Phu Binh said Japan is a potential tourism market for Vietnam , emphasised the need to increase activities to promote Vietnam ’s tourism in Japan .

Nobuyoshi Yamamoto, General Director of JATA World Travel Fair, said Vietnam is likely to reach its target of raising the number of Japanese holidaymakers to 500,000 this year from 442,000 in 2010.