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The festival is co-organized by Ho Chi Minh City Department of Culture, Sports and Tourism, Ho Chi Minh City Tourism Association, Saigontourist Holding Company and Youth Advertising Joint Stock Company. This is the fifth time that Ho Chi Minh City has held this festival. In 2009, the fourth annual Taste of the World Festival attracted about 100,000 visitors for four days (from 3 to 6 December 2009).
The opening ceremony of the festival with the street parade will take place at 20:30 on 26 December 2010 at the 23/9 Park area and be telecast live on HTV9 channel.
This year festival will focus on some specific activities such as contests of Taste of the world, Cooking with famous people, Family meal; The largest banh xeo (rice pancake folded in half and filled with a shrimp, meat and soya bean sprouts) registered for Viet Nam’s records, Musical evening of colorful cuisine, Golden hours of the year (with discounts food sold at the festival from 19:00 to 21:00 on 31 December 2010)...
The festival has the participation of many famous cuisine cultures. It expects to attract food and beverage makers from hotels, restaurants, who represent the cuisine schools of more than 20 participated countries, and provide them the opportunity to introduce their typical traditional dishes.
The Taste of the World Festival with rich and diverse activities aims to create opportunities for cultural exchanges, contribute to boosting international cooperation relations and building up culture and tourism events.